We prefer to use the word "portal" instead of "website" not just because it is more of a buzz word but because it does a clearer job of conveying our approach to a company's presence on the web. A portal should connect company to its target audience. Creating a portal that lacks focus of target audience opens the first hole in you customer funnel. Most of the time first impression with the brand is through webpage and first impressions are decisive. In this brief chance, approximately 1 second according to researches, users will decide whether they will leave right away or will stay for another 10 seconds. In this 1 second brand is judged by its cover which requires market-related modern design. Achieving this 1 second threshold, website has 10 seconds to create a brand equity, conduct an effective marketing campaign and gain a place in user’s mind. We believe in one trick to bypass all these challenges and achieve our partner’s goal: hard work.
PortalGrup approaches the concept of portal design and management from a business perspective and begins with thoroughly analysing a company's business practices, competitors, strategies and plans.
The portals we design and manage stand as testimonies to the approach of helping our partners to enhance their ROI and brand awareness while getting ahead of their competitors.
“While building web portals suited to our partner’s needs, we stay in line with brand’s persona and value proposition. To define the project strategy, we consider the following concepts to provide a general understanding of the process before giving more details.